I.M.P.A.C.T. Church Empowerment Program

A partnership with Pastor Lee Jenkins, the Stewardship Coach, and Allan Bell - CPA, CMA, MBA, Nsites founder and creator

Nine M's

Nine M Framework Overview

A single summary document explaining what each of the Nine M's is — suitable for handing to leadership, a board or a new cohort.

Nine M curriculum version 1.0

About the Nine M methodology

Pastor Lee Jenkins

Pastor Lee Jenkins

Pastor Lee Jenkins developed the Nine M's framework to help church leaders diagnose health across the full life of a congregation — from mission clarity and financial stewardship to hospitality, discipleship and community impact. Biography and attribution text are editable by an administrator.

Financial clarity. Connected people. Healthier churches.

What the Nine M's are

Nine interdependent areas of church health, taught in four pillars. Each M has a defined purpose, a set of measured areas, four lessons and one named deliverable.

The Nine M's give a church one shared vocabulary for its health. Leadership first rates each M as they perceive it; the applications then supply evidence for the same areas; the distance between perception and evidence becomes the teaching and action agenda. The nine are never averaged into a single blended score — each M is read on its own, with assessment, evidence and execution kept separate.

Foundation

Mission, Management, Money — why we exist, how we operate, how we steward.

Attraction

Marketing, Magnification — how the community meets us and experiences Sunday.

Connection

Membership, Maturity — how people belong and grow.

Mobilization

Ministry, Missions — how people serve and how we impact the community.

Foundation

Mission · Management · Money

Foundation establishes the church's identity, operating discipline and stewardship capacity before growth activity accelerates.

Intent and purpose
Its purpose is to align what the church says it is called to do with how leaders govern, make decisions and direct financial resources.
Why it matters to the whole framework
Without a sound foundation, later gains in attendance, participation or outreach can create activity without clarity, accountability or sustainability.
How this pillar accomplishes its purpose
Mission defines the calling and strategic identity; Management turns that identity into accountable structures and repeatable practices; Money connects resources, controls and reporting to ministry priorities.
Lessons, interconnectivity and application evidence
The lessons establish the standards that later pillars depend on. Stewardship Nsites supplies financial alignment, budget, reserve and control evidence; Stewardship Nsites Connect supplies role, participation and operating-practice evidence; Personal Nsites contributes only aggregate household-readiness themes that help leaders understand stewardship capacity without exposing any household.

Attraction

Marketing · Magnification

Attraction examines how people first encounter the church and what they experience when the congregation gathers.

Intent and purpose
Its purpose is to make the church's identity understandable, accessible and consistent from community awareness through the worship experience.
Why it matters to the whole framework
A church cannot invite people into meaningful connection if its message is unclear, its welcome is difficult to navigate or its gathered experience does not reflect its stated mission.
How this pillar accomplishes its purpose
Marketing clarifies who the church is reaching and how people discover it; Magnification examines worship, hospitality and participation so the lived experience reinforces the message.
Lessons, interconnectivity and application evidence
These lessons connect the church's stated mission to its public invitation and gathered experience. Stewardship Nsites compares outreach and worship investment with results; Stewardship Nsites Connect supplies visitor source, return, attendance and participation patterns; aggregate Personal Nsites themes can reveal household barriers that affect access and engagement.

Connection

Membership · Maturity

Connection focuses on the journey from first contact to belonging, spiritual formation and growing responsibility.

Intent and purpose
Its purpose is to ensure people are not merely counted as attendees but are known, followed up with, discipled and given a visible path for growth.
Why it matters to the whole framework
Attraction without connection produces repeated first encounters but weak belonging; connection converts attention into relationships and relationships into maturity.
How this pillar accomplishes its purpose
Membership builds a clear and measurable pathway into belonging; Maturity defines how people deepen faith, practice stewardship and progress from participation toward service and leadership.
Lessons, interconnectivity and application evidence
The Membership lessons create the journey that Maturity lessons deepen. Stewardship Nsites Connect supplies follow-up, journey-stage, attendance, serving and leadership-progression evidence; Stewardship Nsites adds giving participation and cohort stewardship trends; Personal Nsites contributes aggregate progress in financial plans, learning and readiness as one privacy-protected sign of whole-person growth.

Mobilization

Ministry · Missions

Mobilization turns mature belonging outward by helping people use their gifts inside the church and extend its mission beyond the church.

Intent and purpose
Its purpose is to move the congregation from receiving ministry to owning ministry, developing leaders and producing measurable community and mission impact.
Why it matters to the whole framework
The Nine M journey is incomplete if healthier systems only serve the institution; mobilization demonstrates that clarity, resources, worship and discipleship are producing faithful action.
How this pillar accomplishes its purpose
Ministry identifies gifts, builds teams and supports volunteer leaders; Missions directs people, partnerships and resources outward in service, evangelism and community investment.
Lessons, interconnectivity and application evidence
These lessons draw on the clarity, resources and formation built in the first three pillars. Stewardship Nsites Connect supplies volunteer capacity, team coverage, serving retention and outreach participation; Stewardship Nsites supplies ministry cost, outward-giving and resource-allocation evidence; Personal Nsites contributes only aggregate generosity capacity and readiness themes.

The nine at a glance

One line per M — the question it answers and the deliverable it produces.

MAreaPillarThe question it answersPrincipal deliverable
M1MissionFoundationWhy does this church exist, whom is it called to serve, and what makes it distinctive?Mission and Strategic Identity Brief
M2ManagementFoundationHow is the church governed, staffed, documented and operated day to day?Church Management and Accountability Plan
M3MoneyFoundationHow is money received, budgeted, protected, reported and stewarded?Church Financial Health and Stewardship Plan
M4MarketingAttractionHow does the surrounding community learn who this church is and what it offers?Church Marketing and Communications Plan
M5MagnificationAttractionWhat happens in worship, and how do people experience and participate in it?Sunday Experience Improvement Plan
M6MembershipConnectionHow does a first-time visitor become a connected, committed member?Visitor-to-Member Pathway
M7MaturityConnectionHow do members grow spiritually and move from attending to serving and leading?Discipleship and Maturity Pathway
M8MinistryMobilizationHow are gifts identified, volunteers deployed, leaders developed and teams supported?Member-to-Ministry Mobilization Plan
M9MissionsMobilizationHow does the church serve, evangelize and invest beyond its own walls?Missions and Community Impact Plan

Each M in detail

Purpose, measured areas, deliverable and the first learning objectives.

M1

Mission

Foundation pillar · 4 weeks · about 6 hours of leadership time

Why does this church exist, whom is it called to serve, and what makes it distinctive?

Define why the church exists, whom it is called to serve, what makes it distinctive, where it is going, and which priorities should govern decisions.

What it measures
Mission Clarity · Church Distinctiveness · Community Alignment · Leadership Alignment · Strategic Translation
Principal deliverable
Mission and Strategic Identity Brief
View sample PDFIllustrative mission and strategic identity brief with synthetic example content. Use the back buttons to return here.

What leaders learn

  • Distinguish universal purpose, local mission and activity lists
  • Name the church's distinctive fingerprint from evidence
  • Understand the community and priority audience

4 lessons · Open the Mission module

M2

Management

Foundation pillar · 4 weeks · about 7 hours of leadership time

How is the church governed, staffed, documented and operated day to day?

Build a healthy governance and operating structure with clear authority, accountable leadership, effective meetings, documented policies, and dependable execution.

What it measures
Governance Clarity · Role Clarity · Leadership Health · Execution Discipline · Continuity and Policy Readiness
Principal deliverable
Church Management and Accountability Plan
View sample PDFIllustrative church management and accountability plan with synthetic example content. Use the back buttons to return here.

What leaders learn

  • Distinguish spiritual oversight, governance, executive leadership and daily management
  • Define who recommends, decides, executes, approves and is informed
  • Establish a meeting and reporting rhythm that completes work

4 lessons · Open the Management module

M3

Money

Foundation pillar · 5 weeks · about 8 hours of leadership time

How is money received, budgeted, protected, reported and stewarded?

Strengthen stewardship, financial visibility, giving, budgeting, cash flow, controls, reserves, and long-term sustainability.

What it measures
Reporting Reliability · Giving Health · Budget and Cash-Flow Discipline · Controls and Compliance · Sustainability and Reserves
Principal deliverable
Church Financial Health and Stewardship Plan
View sample PDFIllustrative church financial health and stewardship plan with synthetic example content. Use the back buttons to return here.

What leaders learn

  • Identify the financial information leaders need for timely decisions
  • Evaluate giving health without reducing stewardship to fundraising
  • Convert priorities into a budget, forecast and reserves plan

4 lessons · Open the Money module

M4

Marketing

Attraction pillar · 4 weeks · about 6 hours of leadership time

How does the surrounding community learn who this church is and what it offers?

Align the church's public identity, message, digital presence, communications, and community awareness with its mission.

What it measures
Message Clarity · Brand Consistency · Digital Readiness · Audience and Channel Strategy · Measurement and Conversion
Principal deliverable
Church Marketing and Communications Plan
View sample PDFIllustrative church marketing and communications plan with synthetic example content. Use the back buttons to return here.

What leaders learn

  • Understand marketing as truthful mission communication
  • Evaluate the digital front door
  • Match content, channels and calls to action

4 lessons · Open the Marketing module

M5

Magnification

Attraction pillar · 4 weeks · about 6 hours of leadership time

What happens in worship, and how do people experience and participate in it?

Improve the complete shared worship and Sunday experience — from the parking lot to the pew — so that it is hospitable, excellent, accessible, spiritually focused, and consistent.

What it measures
Guest Journey · Hospitality · Worship and Service Coordination · Accessibility and Safety · Feedback and Improvement
Principal deliverable
Sunday Experience Improvement Plan
View sample PDFIllustrative sunday experience improvement plan with synthetic example content. Use the back buttons to return here.

What leaders learn

  • Map the guest experience from arrival to follow-up
  • Establish observable hospitality standards
  • Review the service as one coordinated experience

4 lessons · Open the Magnification module

M6

Membership

Connection pillar · 4 weeks · about 6 hours of leadership time

How does a first-time visitor become a connected, committed member?

Create a clear, relational pathway from first visit to belonging, covenant, retention, and active participation.

What it measures
Journey Clarity · Follow-Up Reliability · Orientation and Expectations · Belonging and Care · Retention and Re-engagement
Principal deliverable
Visitor-to-Member Pathway
View sample PDFIllustrative visitor-to-member pathway with synthetic example content. Use the back buttons to return here.

What leaders learn

  • Define the stages between first contact and active membership
  • Establish timely, pastoral follow-up standards
  • Communicate membership expectations and orientation

4 lessons · Open the Membership module

M7

Maturity

Connection pillar · 4 weeks · about 6 hours of leadership time

How do members grow spiritually and move from attending to serving and leading?

Establish a visible discipleship and spiritual-formation pathway that helps people understand their next step and demonstrates growth without reducing spiritual maturity to attendance alone.

What it measures
Maturity Definition · Pathway Clarity · Formation Participation · Progress and Pastoral Support · Leadership and Cultural Integration
Principal deliverable
Discipleship and Maturity Pathway
View sample PDFIllustrative discipleship and maturity pathway with synthetic example content. Use the back buttons to return here.

What leaders learn

  • Establish a church-specific description of maturity
  • Connect formation environments into a pathway
  • Measure participation without overclaiming

4 lessons · Open the Maturity module

M8

Ministry

Mobilization pillar · 4 weeks · about 6 hours of leadership time

How are gifts identified, volunteers deployed, leaders developed and teams supported?

Help members identify gifts, enter meaningful service, receive training and care, grow as leaders, and improve ministry effectiveness.

What it measures
Opportunity Clarity · Placement and Onboarding · Volunteer Care · Ministry Effectiveness · Leader Pipeline
Principal deliverable
Member-to-Ministry Mobilization Plan
View sample PDFIllustrative member-to-ministry mobilization plan with synthetic example content. Use the back buttons to return here.

What leaders learn

  • Explain ministry participation as calling, fit, preparation and support
  • Build a consistent interest-to-placement process
  • Care for and develop volunteers

4 lessons · Open the Ministry module

M9

Missions

Mobilization pillar · 4 weeks · about 6 hours of leadership time

How does the church serve, evangelize and invest beyond its own walls?

Align evangelism, outreach, partnerships, community service, and external mission investment with demonstrated needs and measurable impact.

What it measures
Needs Alignment · Strategy and Portfolio · Partnership Quality · Participation and Stewardship · Outcomes and Impact
Principal deliverable
Missions and Community Impact Plan
View sample PDFIllustrative missions and community impact plan with synthetic example content. Use the back buttons to return here.

What leaders learn

  • Distinguish outreach events from an impact strategy
  • Ground priorities in community voice and data
  • Design partnerships and a balanced portfolio

4 lessons · Open the Missions module