I.M.P.A.C.T. Church Empowerment Program

A partnership with Pastor Lee Jenkins, the Stewardship Coach, and Allan Bell - CPA, CMA, MBA, Nsites founder and creator

Attraction · Module 4 of 9

M4 — Marketing

Align the church's public identity, message, digital presence, communications, and community awareness with its mission.

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Nine M curriculum version 1.0 · Nine M methodology, content, exercises and deliverables by Pastor Lee Jenkins.

Official outcome

Church Marketing and Communications Plan

  • Documented audience profiles describing the church's priority groups (first-time guests, returning attenders, members, community neighbors) and what each group needs to hear
  • A one-page Message Framework stating the church's core message in plain, non-insider language, with supporting messages for each audience
  • An insider-language audit of current public copy (website, bulletin, social captions, signage) flagging jargon and unclear phrases
  • A First-Time-Visitor Digital Audit covering website, search presence, social channels and visual identity on both mobile and desktop, with a barrier log
  • A documented channel strategy naming which channels serve which audiences and why
  • A four-week Content Calendar with audience, purpose, channel, owner, call to action and success measure for each planned piece of content
  • A Campaign Measurement Plan with visitor-source attribution categories and defined conversion stages from awareness to engagement to belonging
  • A named gaps list identifying where current marketing practice falls short of the plan, with severity and likely cause
  • A 90-day action plan with owners, due dates, resources required, success measures, status and review dates

Suggested duration: 4 weeks · about 6 hours of leadership time · Owner: Communications Lead · Coach: Pastor Lee Jenkins · Approval: Not submitted

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Module health

At risk

Baseline 50 · no follow-up yet

Module purpose

Suggested leadership time: About 6 hours of leadership time

M4 Marketing exists to align the church's public identity, message, digital presence, communications and community awareness with its mission. Marketing in the church context is not sales; it is the disciplined, truthful communication of who the church is, what it offers, and how a person takes a next step toward Christ and community. Many churches speak fluently to their own members but unintentionally speak in insider language that a first-time visitor cannot decode. This module gives leadership a structured way to see their communications the way an outsider sees them, and to close the gap between what the church intends to say and what the community actually hears.

By the end of this module, leadership will have produced a Church Marketing and Communications Plan that documents audience profiles, a shared message framework, a brand and digital audit, a channel strategy, a four-week content calendar, campaign measures, visitor-source attribution, and a 90-day action plan. This is not a one-time campaign; it is the operating rhythm by which the church stewards its reputation and its invitation to the community with clarity, consistency and integrity.

Official outcome — Church Marketing and Communications Plan

Leadership will have approved a written Church Marketing and Communications Plan naming the church's core message, its priority audiences and channels, an honest audit of its digital front door, a four-week content calendar with assigned owners, a measurement approach that connects communication to visits and engagement, and a 90-day action plan with named owners and dates.

Deliverable component checklist

  1. 1. Documented audience profiles describing the church's priority groups (first-time guests, returning attenders, members, community neighbors) and what each group needs to hear
  2. 2. A one-page Message Framework stating the church's core message in plain, non-insider language, with supporting messages for each audience
  3. 3. An insider-language audit of current public copy (website, bulletin, social captions, signage) flagging jargon and unclear phrases
  4. 4. A First-Time-Visitor Digital Audit covering website, search presence, social channels and visual identity on both mobile and desktop, with a barrier log
  5. 5. A documented channel strategy naming which channels serve which audiences and why
  6. 6. A four-week Content Calendar with audience, purpose, channel, owner, call to action and success measure for each planned piece of content
  7. 7. A Campaign Measurement Plan with visitor-source attribution categories and defined conversion stages from awareness to engagement to belonging
  8. 8. A named gaps list identifying where current marketing practice falls short of the plan, with severity and likely cause
  9. 9. A 90-day action plan with owners, due dates, resources required, success measures, status and review dates

Learning objectives and completion requirements

Learning objectives

  • • Understand marketing as truthful mission communication
  • • Evaluate the digital front door
  • • Match content, channels and calls to action
  • • Connect communication to visits and outcomes

Completion requirements

  • • All four lessons marked complete
  • • All four exercises submitted
  • • Required evidence uploaded
  • • Named principal deliverable generated and approved
  • • 90-day action plan created with owners and dates
  • • Coach review recorded

Lessons

Four complete lessons. Each produces one named artifact for the official outcome.

  1. Lesson 1 — Marketing as Mission Communication

    Reframe marketing as truthful, service-oriented communication rather than promotion, and produce a Message Framework free of insider language. · 60 minutes · produces Message Framework document with accompanying insider-language audit

    CompleteOpen full lesson

  2. Lesson 2 — Brand and Digital Front Door

    Evaluate the church's website, search presence, social channels and visual identity for clarity and trust, and produce a First-Time-Visitor Digital Audit with a barrier log. · 75 minutes · produces First-Time-Visitor Digital Audit with barrier log, covering mobile and desktop

    CompleteOpen full lesson

  3. Lesson 3 — Content, Channels, and Calls to Action

    Match messages and next steps to specific audiences and channels, and produce a four-week Content Calendar with clear ownership and calls to action. · 75 minutes · produces Four-week Content Calendar with audience, purpose, channel, owner, call to action and success measure

    Not completeOpen full lesson

  4. Lesson 4 — Measuring Awareness and Response

    Connect communication activity to visits, engagement and mission outcomes, and produce a Campaign Measurement Plan with visitor-source attribution and conversion stages. · 60 minutes · produces Campaign Measurement Plan with visitor-source attribution categories and conversion stages

    Not completeOpen full lesson
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