Connection · Module 6 of 9
M6 — Membership
Create a clear, relational pathway from first visit to belonging, covenant, retention, and active participation.
Nine M curriculum version 1.0 · Nine M methodology, content, exercises and deliverables by Pastor Lee Jenkins.
Official outcome
Visitor-to-Member Pathway
- Documented lifecycle stages from first contact to active membership
- Current and Desired Belonging Journey Map with stage conversion measures
- Follow-Up Sequence Standards by guest type, with owners and timing
- Consent and confidentiality language for pastoral follow-up
- Newcomer experience design for the first four touchpoints
- Orientation Agenda and Membership Expectations Summary
- Pastoral-care handoff protocol between ministry teams
- Lapse Signal and Re-engagement Pathway with monthly funnel review
- Identified gaps in the current membership pathway
- A 90-day action plan with named owners and review dates
Suggested duration: 4 weeks · about 6 hours of leadership time · Owner: Connections Director · Coach: Pastor Lee Jenkins · Approval: Coach review
Module health
Needs attentionBaseline 60 → follow-up 65
Module purpose
Suggested leadership time: About 6 hours of leadership time
Membership is where a visitor's curiosity becomes a covenant. Many churches welcome guests warmly on a Sunday morning but have no reliable path that carries that person from a first hello into meaningful belonging, spiritual formation and active participation. This module asks leadership to slow down and map that entire journey on purpose, from the moment someone first walks through the door to the moment they are serving, giving and shepherding others in return.
Without a designed pathway, follow-up depends on who happens to remember a name, orientation becomes whatever the greeter improvises, and disengaged members quietly drift away unnoticed until someone finally asks, 'Whatever happened to that family?' M6 Membership gives leadership the tools to build a Visitor-to-Member Pathway that is clear, consistent, pastoral and measurable, so that no one who wants to belong is left to find their own way.
Official outcome — Visitor-to-Member Pathway
By the end of this module, leadership will have approved a documented Visitor-to-Member Pathway describing lifecycle stages, follow-up standards, the newcomer experience, orientation content, membership expectations, pastoral-care handoff points, and retention measures, along with an honest gap list and a 90-day action plan to close those gaps.
Deliverable component checklist
- 1. Documented lifecycle stages from first contact to active membership
- 2. Current and Desired Belonging Journey Map with stage conversion measures
- 3. Follow-Up Sequence Standards by guest type, with owners and timing
- 4. Consent and confidentiality language for pastoral follow-up
- 5. Newcomer experience design for the first four touchpoints
- 6. Orientation Agenda and Membership Expectations Summary
- 7. Pastoral-care handoff protocol between ministry teams
- 8. Lapse Signal and Re-engagement Pathway with monthly funnel review
- 9. Identified gaps in the current membership pathway
- 10. A 90-day action plan with named owners and review dates
Learning objectives and completion requirements
Learning objectives
- • Define the stages between first contact and active membership
- • Establish timely, pastoral follow-up standards
- • Communicate membership expectations and orientation
- • Detect disengagement and respond with care
Completion requirements
- • All four lessons marked complete
- • All four exercises submitted
- • Required evidence uploaded
- • Named principal deliverable generated and approved
- • 90-day action plan created with owners and dates
- • Coach review recorded
Lessons
Four complete lessons. Each produces one named artifact for the official outcome.
Lesson 1 — Designing the Belonging Journey
Define the stages between first contact and active membership. · 75 minutes · produces Current and Desired Belonging Journey Map with stage conversion measures
CompleteOpen full lessonLesson 2 — Follow-Up that is Timely and Pastoral
Establish follow-up standards by guest type and expressed need. · 75 minutes · produces Follow-Up Sequence Standards with owners, timing and consent language
CompleteOpen full lessonLesson 3 — Membership Expectations and Orientation
Communicate what membership means and prepare people for informed commitment. · 75 minutes · produces Orientation Agenda and Membership Expectations Summary
Not completeOpen full lessonLesson 4 — Retention, Care, and Re-engagement
Detect disengagement and respond before people silently disappear. · 75 minutes · produces Lapse Signal and Re-engagement Pathway with a monthly funnel review
Not completeOpen full lesson